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What is a Category Reset

Wiser

Electronics and appliances may happen at a much lower frequency, as those products tend to have less seasonality outside of holiday promotions. To ensure you’re getting the best returns on your retail space and maximizing SKU productivity, periodic audits and resets are essential. Consider Cross-Merchandising Opportunities.

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50 Ideas to Spin the Doors on Your Stores!

Retail Adventures

Add your telephone number and web address in 10-14” white reflective vinyl letters at the center bottom of your main windows. Light your window displays at night. Remember, its job is to transition customers from whatever they were doing outside of your store and refocus them on shopping. Cross merchandise everywhere.

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[Webinar] Retail Post-Pandemic: 6 Store Conditions Consumer Brands Need to Monitor to Win at the Register

Wiser

Listen in to hear from Tom Vieira, Wiser’s Director of Product, In-Store, and Casey Berns, Associate Director Shopper Insights and Category Advisory Services at The Clorox Company, as they cover six store conditions consumer brands need to monitor to win at the register. We have a recording of the webinar below.

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50 MORE Ideas to Spin the Doors on Your Stores!

Retail Adventures

Social distancing, masks, a limited number of people in your store, plexiglass shields at the cashwrap, cleaning the sales floor as necessary, and hand sanitizers will be with us for a while. BOPIS (Buy Online Pickup In Store) and curbside pickup will continue to expected standards of operation because customers love the ease of shopping.

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15 Things to Do RIGHT NOW to Get Your Store Ready for Holiday 2020

Retail Adventures

2020 Dates to Remember: This year Black Friday is on November 27, Cyber Monday is November 30, Small Business Saturday is November 28, and the biggest shopping day of the holiday season will be December 19, the Saturday before Christmas. The stores will open at 7:00 AM on Black Friday, the general opening time for the majority of its stores.

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11 Things to Do RIGHT NOW to get Your Store ready for Holiday 2022

Retail Adventures

This year start your Golden Quarter planning now: 2022 Dates to Remember This year Black Friday is on November 25, Small Business Saturday is November 26, Cyber Monday is November 28, and the biggest shopping day of the holiday season will be December 17, the Saturday before Christmas. Your store must be open on Black Friday.

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Elements of a Great Retail Display

Retail Adventures

Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Use it to feature merchandise you want every shopper to see.