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Drink your Corona (at home), stop spreading the corona(virus)! . These shoppers will be at home, protecting their own health. HOME & JEWELRY SHINING BRIGHTEST. Traffic trends across categories are still down to last year, however, jewelry and home continue to be the brightest spots. TRAFFIC HITS PLATEAU.
Net sales have certainly suffered but conversion (CVR), average transaction value (ATV), and a metric we use called shopper yield (SY) are all positive to LY (Shopper Yield is a calculation of sales per shopper and calculated by net sales/traffic). Susan Davidson is a Retail Consultant at RetailNext. STATES REOPENING… OR NOT.
For retailers in apparel, footwear, jewelry, sporting goods, specialty, home goods, and department stores, understanding performance at a granular level isnt just helpfulits essential. Jewelry Stores Track high-value item sales and conversion rates. Average Transaction Value (ATV) Encourages bundling and upselling.
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