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The power of Invisible PR in retail

Inside Retail

Tools such as mystery shopping, analysis of social media feedback, and customer journey mapping are indispensable in capturing the more subtle aspects of brand perception. Employee engagement and development: The frontline staff represents the brand and plays the crucial role in shaping the customer experience.

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How Chipotle aims to attract Gen Z staff with next-gen benefits

Inside Retail

The future of the service industry While Chipotle’s new benefits are, hopefully, a signal to several retail segments to step up their benefits plan, especially food chains or apparel brands that rely on the work of customer-facing employees, the shift doesn’t necessarily signal long-term stability for service workers.