As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
this year alone, representing approximately 21% of the total women’s apparel market. But it’s still true that only a small fraction of the fashion retail market has put tactical plans into place to support this significant consumer base. It all comes down to better understanding who the customer is and how we can best serve them.”
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