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In the healthcare sector, it is especially important to comply with advertising laws and regulations. This is not a niche where any games on human feelings are forgiven, so even triggers in advertising should not be used harshly. Regularly inform subscribers about promotions, new products, and share really useful content.
Tweeten’s promotion marks the first time a woman has been named president of Hy-Vee. and will now be responsible for the operations of all Hy-Vee’s healthcare and retail pharmacy locations, as well as Hy-Vee’s newest subsidiary Hy-Vee Healthcare, LLC. In 2019, he was promoted to vice president, Hy-Vee, Inc.; Donna Tweeten.
Both CVS and 7-Eleven are expanding their retail media offerings to include in-store audio: CVS has partnered with The Trade Desk and Vibenomics to develop a self-service programmatic audio offering, while 7-Eleven is expanding its partnership with Qsic to bring audio advertising to all 12,000 of its U.S. stores by the end of 2025.
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