Remove Advertising Remove Customer Retention Remove Drop-Shipping Remove Planning
article thumbnail

5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

Results from Retail TouchPoints’ annual Customer Loyalty and Personalization Benchmark Report reaffirm that retailers are focused on building a strong foundation of first-party data to support their supply chain, in-store services, omnichannel marketing and experiential strategies. . Stand Out Beyond Free Shipping .

article thumbnail

What investors want: The four e-commerce metrics that matter most

Inside Retail

This means not just looking at the cost of the product and the number of units you’re selling, but also being clear on your costs around freight and logistics, tariffs, shipping to customers, warehousing and merchant fees. Know your Return on Advertising Spend (ROAS). No metric is an island.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. The End of Black Friday as we Know it: How to Plan for the Unplannable.

article thumbnail

Retail Consumer Behavior Patterns and Shifting Dynamics: The Future of Retail & Retail Trends

RETAIL MANAGEMENT SOFTWARE

Brands are experimenting with new platforms like voice-powered shopping to address increasing acquisition costs and advertising volatility. They’re also emphasizing on customer retention, rewarding and incentivizing current customers to spend more.

article thumbnail

[Webinar] Awareness and Actionability in eCommerce: How Are Brands Adapting?

Wiser

Customer Journey Map and Performance Measurement – 2021. So during a typical marketing planning up until this point, we usually consider some frameworks like the four Ps and the STP is where we can segment and target different audiences and different customer profiles. Next slide, please.