Why the Frenchie, DJs collab is a “watershed moment” for Aussie retail
Inside Retail
FEBRUARY 6, 2023
A sign of the normalisation of sexual wellness and pleasure products within the retail sector, Australian brand Frenchie is partnering with David Jones as part of a Valentine’s Day pop up in Sydney’s CBD. It’s interesting timing as well, that Valentine’s Day falls directly before Mardi Gras and, this year, World Pride.
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