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For example, 60% of customers say they would be willing to pay more for a product with sustainable packaging, so it is paramount that businesses stay with the times and account for these shifting consumer preferences. One industry with a particularly negative environmental impact is the retail industry.
Enabled by the e-commerce explosion and accelerated by Covid-era consumption, this loophole helped supercharge the rise of ultra-fastfashion giants. Resale platform ThredUp heralded the closure as a critical step towards environmental accountability. In fiscal 2024 alone, more than 1.36 Roughly 60 per cent came from China.
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