“Change in behaviour”: Why Ikea’s Swedish meatballs are selling like hotcakes
Inside Retail
MAY 28, 2023
Driven by cost of living pressures, Ikea Australia reduced the prices of over 700 products in May as part of a strategy to reposition the brand as a home for good value and affordability. Spending and eating more According to Hasler, Ikea was mostly able to absorb additional costs that occurred in 2020.
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