What is Direct-to-Consumer and How to Balance D2C with Wholesale
Wiser
OCTOBER 15, 2019
According to Forrester, more than 50 percent of computer and consumer electronics sales and roughly 33 percent of clothing, footwear, and accessories sales will be completed on eCommerce marketplaces. In a traditional wholesale strategy, brands relinquish some control to others when they sell their products in bulk.
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