Zone Pricing Takes On A Bigger Role During The Pandemic
Retail TouchPoints
SEPTEMBER 15, 2020
COVID-19 has massively influenced consumer behavior, and the economic fallout has had a huge impact on the role of price perception. Economic and public health conditions vary wildly by city, state and region as restrictions are lifted and reinstated. As a result, consumer behavior has become harder to predict across multiple locations, which makes zone pricing a must for retailers.
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