Inside Retail

JULY 22, 2021

Activewear brand Lorna Jane has been fined $5 million over false and misleading claims it made last year that its of products protected against Covid-19. The judge called the business’ actions “exploitative, predatory and potentially dangerous”, according to the ACCC, which took Lorna Jane to court over the claims in December 2020.

Marketing 264

Marketing Advertising Promotions Consumer 264

Retail TouchPoints

SEPTEMBER 22, 2021

consumers to online shopping channels since March 2020, fundamentally changing the way people shop for consumer packaged goods (CPG). But retailers are failing to claim 92% of products that qualify for the attributes consumers are searching for, consequently excluding those products from online search results.

Consumer 241

Consumer Health & Wellness Promotions Shopping 241

Rangeme

NOVEMBER 3, 2021

Rite Aid is introducing new natural health and beauty products that are clean and sustainable because that’s what consumers want, especially the company’s “growth-target consumer: millennial women.” And while consumers of all ages are adjusting to a health-conscious lifestyle, it’s really the younger generations that are driving it.

Beauty and Health 52

Beauty and Health Consumer Shopping Retail Trends 52