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Is the DTC business model dead, or just evolving?

Inside Retail

Like many trends, the discourse around DTC is a rollercoaster, ranging from ‘DTC is dead!’ Analyzing over 80 different rigorous peer-reviewed studies on DTC, we discovered a few common insights that prove the DTC model isn’t dead, it’s just evolving and, in fact, it could still be a great way for smaller brands to build customer engagement.

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4 Critical Steps for Optimizing Omnichannel Order Fulfillment in 2021

Retalon

This includes everything from storing inventory, processing orders, picking stock, shipping packages, and delivering orders to the end consumer. Firstly, a BOPIS model simply pushes the optimization burden to the individual stores — as consumers tend to check individual store stock before ordering.

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The Future of Retail in the New Era of Risk

Retail Prophet

The result is slow turns, deep markdowns, write-offs, and heaps of dead stock in warehouses, much of which eventually becomes landfill. The myopic focus on low price has lead to an epidemic of markdowns and dead stock. Sprinkle in some accounting for seasonality and you’ve got inventory management 101.