Remove 2020 Remove Checkout Remove Marketing Spend Remove Social Commerce
article thumbnail

CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

During COVID-19, social networks became powerful vehicles for driving product awareness, education and, in some cases, real-time engagement and community building.; that’s why marketing teams are allocating more of their spend towards them. Listen to the session on demand.

Consumer 136
article thumbnail

(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Social commerce. Not only did we see traffic and dwell time shifts relating to sales, visual merchandising and marketing changes, but we also learned unexpected things like shifts in conversation rate at very specific times of day. . Snapchat has incorporated augmented reality in their shopping experiences. CONCLUSION.