2019, Brand Management, Planning and Promotions

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2019

Brand Management

Planning

Promotions

Mecca for mums: How The Memo is disrupting the baby goods market

Inside Retail

OCTOBER 20, 2022

At the time, she was a brand manager at Mecca, so she understood the power of a highly curated and branded shopping environment, and a first-rate customer experience, but she felt like it didn’t exist in the baby goods category. What was really important to us was how the customer would actually experience that store.

Marketing

Marketing Beauty and Health Brand Management Promotions

Renfroe to succeed Irby as Publix’ marketing VP

Mass Relators

DECEMBER 20, 2021

. — Publix Super Markets’ vice president of marketing Mark Irby plans to retire at the end of February. She became a field marketing coordinator in 2006, category marketing manager in 2010 and manager of marketing brand management in 2016. The 48-year company veteran will be succeeded by Malinda Renfroe.

Marketing

Marketing Advertising Promotions Brand Management

Experience Retail Today

Mecca for mums: How The Memo is disrupting the baby goods market

Renfroe to succeed Irby as Publix’ marketing VP

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