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A 2018 report conducted by AIR, a behavioral and social science research and evaluation organisation, revealed that the total after-tax disposable income for working-age people with disabilities is about $753 billion (US$490 billion), with discretionary income of around $32 billion (US$21 billion).
If a high percentage of your visitors are women, your store needs to be designed accordingly. The demographic profile of your visitors also helps improve window displays, marketing initiatives, product placement, and storelayout. You can then compare the data to the products you’re offering. Conversion Rate.
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