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For most types of consumer retail stores, the pandemic scared regulars away, diminished traffic from visitors, altered consumer preferences, snapped formerly reliable supply chains and required dramatic shifts in the way stores serve their clientele.
We’re seeing more companies created by minority entrepreneurs and those launching products catering to a diverse clientele. In 2014, Mason Duling and Toby Meisenheimer launched Tru-Colour , bandages in different skin tones, which landed on Target’s shelves in 2018. Suppliers focus on equity.
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