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In 2018, the brand partnered with Salesfloor to deploy a new mobile platform for associates — known as StyleConnect — combining clienteling and mobile checkout with a customer-facing interface embedded on the retailer’s ecommerce site.
Mobile POS eliminates these friction points while expediting checkout anywhere in a showroom. 41% of surveyed retailers find the most advantageous use of this data is clienteling, which can be conducted by sales associates to increase their productivity during off-peak hours. Sources: McLoughlin, B. Furniture Today. Predictions 2024.
The digital transformation initiative, aptly called “Project Herringbone” internally, was initiated by Ian Rosen, VP of Digital and Strategy and son of CEO Larry Rosen, who took the helm in 2018. Originally a multi-year plan, the project turned into a six-month sprint supported by Bold Commerce.
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