Remove 2017 Remove Shopping Remove Target Market
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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Analysis: Why Abercrombie & Fitch’s turnaround has not been cancelled

Inside Retail

This included the images on in-store photos, gift cards and shopping bags. A new, brighter store design was introduced and it quit playing loud, thumping music in its shops. Long-time CEO Michael Jeffries was ousted from A&F at the end of 2014, and was eventually succeeded by Fran Horowitz in 2017.

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From China exit to Malaysian milestones: the M&S Journey in APAC

Inside Retail

Iconic British retailer Marks & Spencer (M&S) recently opened the doors to its 16th store in Malaysia, cementing its already significant presence in the Southeast Asian market. Not only did M&S fail to adapt the fit of its clothing range to local consumers, it failed to win over the hearts and minds of the target market.

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Meet Sugar: The “anti-establishment” beauty retailer Indian consumers crave

Inside Retail

India’s beauty and personal care market is projected to reach US$21 billion in 2025, and the rising adoption of online shopping and greater product penetration in secondary cities are also contributing to the market’s enlargement. Sugar was digital-only until 2017 via our own website and other leading e-commerce partners.

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How female founders aim to change the capital-raising game

Inside Retail

From Spanx’s Sara Blakely to Glossier’s Emily Weiss, some of the most successful female founders in retail today struggled to raise funds in their early days because the majority-male panels they were pitching simply didn’t ‘get’ their business or target markets. It’s a sadly common story.

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How Buy One, Get One Can Improve Your Sales

Wiser

If you own a brick and mortar or pop-up shop, you can go old school and advertise your BOGO promotion offline. Besides covering your store with flyers, you can use your store layout to advertise your BOGO promotion by leveraging music, product displays, lighting and even climate control to present the best shopping experience as possible.

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Finding a Balance Between Free Shipping and Discounts

Wiser

In their study, Kibo found that “70% of shoppers expect free shipping for standard delivery during the holidays” and “70% of shoppers indicated relevant discounts make them more likely to visit/shop a website.” And in mid 2017, they lowered it even further to $25. Not to be outdone, Amazon matched that.