2017 Marketing Spend Wholesale 
Indigo 9 Digital
NOVEMBER 16, 2023
That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% A survey by Gartner found the average marketing spend as a percentage of a company’s revenue was 6.4% of revenue.
Retail Geek
SEPTEMBER 27, 2022
Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. And been involved in e-commerce and various other companies and degrees.
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