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How Woolies is using 2D barcodes to increase sales and transparency

Inside Retail

“With this next generation of barcodes, there’s a real opportunity to connect with consumers in ways we haven’t before,” explained Richard Jones, chief marketing officer at GS1. Their journey began in 2017 with just loose produce. “At

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What Are Trade Promotions and How Can You Make Yours a Success?

Wiser

Marketing to retail partners, wholesalers, and distributors is just as much part of the puzzle for brands as marketing directly to consumers. Trade promotions are marketing campaigns and promotions organized by brands that are aimed at increasing sales within a retailer, sweetening the pot for both the store and the shopper.

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The Future of Retail in the New Era of Risk

Retail Prophet

While cotton could indeed be sourced elsewhere, the US had several distinct market advantages. If anything, it was the use of slave labor that made it simply impossible to compete with the United States with on the global cotton market. Thus preventing the US from ever again recapturing such outsized share of the global cotton market.