Retail Gazette

APRIL 17, 2025

The arrival of Kevin the Carrot Aldi’s Kevin the Carrot character has become a household name – but it wasn’t until 2016 that he made his first appearance in the grocers Christmas advert. Created by advertising agency McCann Manchester, Kevin the Carrot has featured in every Christmas campaign since.

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Inside Retail

FEBRUARY 8, 2022

Aldi’s latest pop-up is the second effort the business has made to showcase its wine offering, having also launched a ‘futuristic’ wine store in 2016 which saw online wine sales jump 47 per cent according to Gorkana. This latest wine store succeeded in showing off Aldi’s goods – but it was also just good marketing. “It

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Wiser

AUGUST 17, 2018

For example, if you’re trying to promote backpacks, the target audience for your promotion would generally be students, meaning you would try to advertise on platforms that students frequent. Advertise on Multiple Channels. There are many different platforms available for you to advertise your BOGO promotion on. Create Urgency.

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