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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

APRIL 4, 2024

A discerning global clientele has consistently been captivated by the allure of premium and luxury brands. Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele.

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Clienteling Supply Chain Management Customer Experience Consumer 147
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20 Halloween Ads to Inspire Your Own

Small Biz Trends

SEPTEMBER 7, 2022

Engage clientele – Your customers are naturally enthusiastic about the Halloween season, and Halloween advertising is an ideal way for them to engage with your brand. An installment in a now-iconic Reese’s series of commercial videos, the ad was a highlight of the 2016 dark and spooky season. Hershey’s Vampire Kisses.

Advertising 137
Advertising Promotions Marketing Clienteling 137
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