2015 Target Market Visual Merchandising 
Inside Retail
JUNE 27, 2022
Recognising this underserved market, Sugar cosmetics entered the Indian market around the middle of 2015 to ‘enable women to explore, crack the code and relish in beauty products that were created for them to feel confident in their own skin.’. The immediate future. Explosive sales growth.
Wiser
AUGUST 17, 2018
Visual merchandising is a great tool to grab shoppers’ attention and advertise BOGO promotions. By investing in on-site advertising, you can reach out to your target audience with the websites they visit most. Depending on your target market, how you use social media should vary to match their usage patterns.
Retail Gazette
DECEMBER 20, 2023
In what the retailer called a “significant milestone for the category”, this autumn M&S unveiled its first dedicated menswear campaign since 2015. Instead visual merchandising has transformed the store, with dynamic displays using neon-lit areas to spotlight customer favourites within its clothing department.
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