Message in a bottle: How social media has disrupted the fragrance sector
Inside Retail
OCTOBER 12, 2023
In the first quarter of 2021, fragrance sales were up 45 percent from the year prior, despite the average retail price for fragrance products growing by 15 percent in the same time period. Data from Market.us shows the global fragrance market was valued at $49.8 billion in 2022, and is expected to reach $86.3
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