The Google Ads Strategy of Purple Mattresses
Store Growers
JANUARY 29, 2019
The company launched back in 2015 with a $171,000 Kickstarter campaign. Free & convenient shipping. So let’s say 50% of their $143M marketing spend is actual media budget, and a third of that amount is spent on Google Ads. (I In this article, I will show you how their unlikely story played out. 100-night trial.
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