Indigo 9 Digital

NOVEMBER 16, 2023

We will need to generate and sustain increased revenue and manage our costs to achieve profitability. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9% Most recently Warby Parker lost $110.4 of revenue.

Consumer 98

Consumer Returns Advertising Marketing 98

Retail Geek

NOVEMBER 20, 2023

And it was really when we purged all that stuff around 2015, seeing the Caspers of the world emerge and Warby Parker’s and even Tesla with their showrooms. By the way, TV advertising is still a big piece of our marketing spend.

Dead-Stock 64

Dead-Stock Shopping Consumer Marketing 64

Store Growers

JANUARY 29, 2019

The company launched back in 2015 with a $171,000 Kickstarter campaign. So let’s say 50% of their $143M marketing spend is actual media budget, and a third of that amount is spent on Google Ads. (I I found a breakdown of their video views on Facebook vs YouTube which I use as the spending breakdown for the media budget as well).

Advertising 64

Advertising Marketing Shopping Promotions 64