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Beyond gender: How Lego’s push for ‘inclusive play’ reflects social change

Inside Retail

The Danish toy-maker said it will work closely with the Geena Davis Institute on Gender in Media and UNICEF as it seeks to promote more inclusive play, starting with its latest campaign ‘Ready for Girls’, which celebrates girls who rebuild the world through creative problem solving.

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How Buy One, Get One Can Improve Your Sales

Wiser

BOGO is a great discount technique to use to appeal to consumers. Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. Get on shoppers’ good sides with a Buy One, Get One promotion.

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Vasos extolled for accomplishments

Mass Relators

In 2001, Vasos joined Longs Drug Stores Corp. as senior vice president and chief merchandising officer, where he was responsible for all pharmacy and front-end marketing, merchandising, procurement, supply chain, advertising, store development, store layout and space allocation, as well as the operation of three distribution centers.