How beauty brand Glossier went from social media darling to social outcast
Inside Retail
FEBRUARY 7, 2022
In 2014, Weiss launched Glossier with four products: a cleanser, priming moisturiser, lip balm, and a misting spray. Through an Instagram account called ‘Outta The Gloss’, the group detailed their grievances and urged a boycott. Allegations of racism and toxic work culture. As a result, Glossier’s brand value has taken quite the hit.
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