Starbucks’ Digital Strategy, Why it Outperforms
Indigo 9 Digital
MAY 10, 2023
Starbucks foresaw the transition to mobile ordering long before others in the industry and is reaping the benefits with its digital sales accounting for about a quarter of all sales. By 2014 Starbucks had rolled out mobile pre-order and pay before it was common to do so. Over a decade ago in 2009 it launched its mobile app.
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