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Launched by twin brothers Alex and Mike Faherty in 2013, the premium “surf hippie” lifestyle brand currently operates 25 stores and sells into 300 specialty outlets. Having the NewStore platform at the core of our retail operations will allow us to create great shopping experiences that, like our products, last a lifetime.”.
In a discussion with BeautyMatter editor Carla Seipp, the brand leaders explained that while e-commerce continues to remain an integral part of retail, nothing will quite replace the customerexperience of shopping in a bricks-and-mortar store. Looking from the outside, the products are barely visible.
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