As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
Retail TouchPoints
OCTOBER 27, 2024
They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. The space also features an integrated payment system, allowing brands to use it as a point of sale, with products stored in a basement floor stockroom. That’s approximately 67 million people in the U.S.
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