Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
Still, many Chinese citizens were unable to afford – or unwilling to pay full retail prices – for foreign-branded items. Bain & Co reported growth in luxury-goods spending falling from 7 per cent in 2012 to 2 per cent the following year, with Western luxury brands in particular taking a hit. CASE STUDY : Neiwai.
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