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From Boomers to Zoomers: What each generation wants from e-commerce deliveries

Inside Retail

While most people agree on things like the security of your online checkout and the safe delivery of parcels, there are some interesting nuances between the generations – which you can use to help shape a delivery strategy that lives up to your customers’ expectations. So make sure your website’s up to speed.

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How Retail Loyalty Programs Hook Gen Z: A Marketing Strategy That All Students Need to Learn

365 Retail

This digitally native generation, born between 1997 and 2012, is remaking the retail experience with their expectation of tailored experiences, instant gratification, and socially responsible brand interaction.