As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch
Retail TouchPoints
OCTOBER 27, 2024
They’re Gen Z, born between 1997 and 2012 and comprising 20.69% of the U.S. Shein is very Gen Z oriented, so we bring in as many Gen Z team members as possible,” said Marisa Runyon, Director of Creative Content and Production at Shein. “We Shein spoke during a panel discussion at the recent FUTR conference in New York City.
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