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The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the targetmarket. To do this, retailers can adopt the shopper yield metric conceived by RetailNext.
Bergh joined Levi’s in 2011, after a 28-year stint at Procter & Gamble. The business also plans to expand direct-to-consumer sales to 55 per cent of total revenue and triple e-commerce sales by 2027. Levi Strauss &Co has been around since 1853 and now sells product in more than 110 countries.
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