Indigo 9 Digital

APRIL 11, 2022

By Tricia McKinnon In a turbulent retail sector, lululemon is a bright spot. It is one of the best retailers in the world with a growth trajectory that leaves many envious. In 2011 lululemon brought in $1 billion in revenue, a decade later it is a $6 billion company in terms of revenue. Stretchy yoga pants, is that all it takes?

Marketing 98

Marketing Returns Accessories Fulfillment 98

Indigo 9 Digital

FEBRUARY 13, 2023

If you are trying to build your own successful direct to consumer brand here are some of the cues you can take from goop’s success. In 2011 Paltrow published a cookbook called My Father's Daughter: Delicious, Easy Recipes Celebrating Family & Togetherness. In 2011 Paltrow published the cookbook Notes From My Kitchen Table.

Beauty and Health 98

Beauty and Health Consumer Advertising Marketing 98

Indigo 9 Digital

FEBRUARY 28, 2023

Luggage from direct to consumer brand Away By Tricia McKinnon The CEO of digitally native menswear brand Indochino said it right when he stated : “customer acquisition is the hardest part of running an online-only business.” The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram.

Advertising 98

Advertising Returns Consumer Promotions 98