Digital Transformation Propels Burton’s Omnichannel Growth Plans
Retail TouchPoints
JULY 29, 2020
Larocque has spent more than 20 years with Burton, becoming SVP Operations in 2010. The platform connects into Salesforce Commerce Cloud, providing a unified view of e-Commerce and store operations at both the store and headquarters level. “We Our founder and chairman of the board said, ‘You need a new title.’
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