Decoding the global trends shaping the future of retail
Inside Retail
FEBRUARY 17, 2025
KPMGs 2024 Apac seamless commerce report suggests Gen Z shoppers (born 1995-2010) are now so heavily influenced by what they see on social media and livestreaming, that 63 per cent said social commerce is most important to their shopping experience, followed closely by livestreaming (57 per cent).
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