Remove 2009 Remove Markdowns Remove Shopping
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More recessions lessons from Greenlit Brands, Camilla, Super Retail

Inside Retail

Today, with data analytics, shopping habits are far easier to assess. We spoke with customers, watched them shop and planned accordingly. With liquidity being key, we knew that if the product was not selling now, it would not sell in November, being summer, so we had to take the markdowns and be ruthless. Cash is king.