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How Tmall Global is overcoming the challenges of China’s zero-Covid policy

Inside Retail

We already have over 1 billion customers in our entire Alibaba ecosystem, and we want to fulfil their different needs and purchasing habits,” he added. The company is also doing virtual walkthroughs of stores for its consumers. For us, it’s all about broadening our overall customer base. Right now, the company is in the midst of its 14th 11.11