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Think about the days when Sears was the largest retailer in the world. Consumers would spend their Saturday afternoons at the mall getting everything they needed in one trip. Consumers can shop at a Walmart or a Target and get most of their weekly needs fulfilled without having to shop at multiple stores.
Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Be honest, before the pandemic weren’t you were part of the vast majority of consumers that had never tried curbside pickup?
When you shift activities consumers used to complete on their own to a retailer, someone has to pay for it. to fulfill and ship that order which means Amazon loses money on many orders. In 2009 Amazon’s shipping and fulfillment costs were 15.6% By Tricia McKinnon eCommerce is expensive. But it costs $10.59
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