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Analysis: Why does Shein continue to escape scrutiny?

Inside Retail

In 2008, he launched a fashion e-commerce site – She Inside – as a way to target consumers who were tired of waiting in lines in stores or unable to find their specific size. It is therefore not surprising to see that the site is reported to have an industry-leading customer return rate of over 30 per cent. Shein hauls.

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The Olympic opportunity: How brands can sustain their momentum beyond the Games

Inside Retail

Take the 2008 Beijing Olympics, for example, where Usain Bolt’s electrifying performances in the 100m and 200m sprints captivated the world. I would suggest you focus on ambassadors aligned with your brand and not influencers, for even greater return on investment.

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