Remove 2008 Remove Retail Trends Remove Target Market
article thumbnail

11 Things You Need to Know About Shein

Indigo 9 Digital

Shein was founded over a decade ago in 2008 in Nanjing China by Chris Xu an American born Chinese graduate of Washington University. The retailer was originally called SheInside but the name was shortened in 2015 to Shein. While Shein is based in China its target market is international. Do you like this content?