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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

One of the main trends playing out in the retail sector is that consumers are struggling to make ends meet with over 60% of Americans living paycheck to paycheck. caught onto this trend early when it launched back in 2004 and sold lipstick for only a dollar online. are: Maybelline New York, L’Oréal Paris and Cover Girl. “We