How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS
Retail TouchPoints
MARCH 1, 2024
For example, by specifically retargeting those customers who had added to their online carts over the previous 30 days, and spotlighting the specific items they had browsed or put into their carts, Natori achieved a Return on Ad Spend (ROAS) of 943% in Q3 2023. It all began with Josie creating lingerie on her living room floor.)
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