e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. A few years ago, a prestige brand introduced a new primer format at a $52 price point that quickly became a top primer in prestige,” said Amin. “We is speed,” said Oliver Chen, managing director at Cowen.
98 
Let's personalize your content