Inside Retail
DECEMBER 3, 2024
In 1997, Adidas acquired the Salomon Group and its brands, Salomon, TaylorMade, Mavic, and Bonfire; but later sold the brand to Amer Sports in 2005. The Chadstone store design takes inspiration from the brand’s Paris Champs-Élysées store – its newest global flagship which opened earlier this year.
Retail Geek
JANUARY 6, 2023
12:35] Look it was an early social commerce player as far as leveraging Pinterest and things that you could do with. That I had this vision for how you could reposition the brand the business was running like it was 2005 as far as. 28:27] This this amazing company that does all this good work and so.
Retail TouchPoints
MAY 6, 2024
We’re also going to do a huge Fashion Week experience, really leaning into the nostalgia of 2005, and then I have some amazing activations planned for next year. We’re going to be the official bag partner of one of the biggest movies that’s ever been launched — think about the level [of impact] that Barbie was.
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