Behind Eggslut’s fall in Asia: The harsh reality of the F&B market
Inside Retail
MARCH 17, 2025
This level of excitement is not uncommon for international F&B brands entering markets like Singapore and Hong Kong, where media hype and consumer curiosity often drive long lines. Despite its cult following, known for its indulgent egg sandwiches, the brand failed to secure a long-term foothold in key Asian markets.
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