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How Australian luxury brand Camilla plans to win over the US retail scene

Inside Retail

Founded by leading Australian fashion designer Camilla Franks in 2004, the eponymous apparel and accessories brand has been taking the world by storm with its aesthetic approach to bohemian-inspired designs. The most recent Australian addition to New York Citys retail scene is luxury apparel brand Camilla.

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‘Where everything comes to life’: Brands on the power of bricks-and-mortar

Inside Retail

At a recent Future50 event hosted by BeautyMatter , Matthew Malin, the founder of Malin + Goetz, Margo Parsiegla, the chief executive officer of Amouage and Amy Errett, the founder and CEO of Madison Reed, spoke about the importance of the in-store shopping experience. Looking from the outside, the products are barely visible.

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The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The Japanese fashion label Comme des Garçons, with founder Rei Kawakubo, notably launched the first pop-up store in Berlin in 2004, drawing crowds with normal retail-priced items and creating a sense of urgency that remains influential in shoppers today.